A newspaper article revealed that hazardous wastes buried in an on-site landfill at a paper manufacturer were leaking into the local water supply. Even though the company quickly stopped the leak and paid for an additional water purification system for the town, it still received some very negative publicity. What should the company have done?

a. begun a pulsing advertising campaign

b. ignored the publicity and assumed it would go away

c. implemented its crisis management plan

d.used an ad campaign based on a fear appeal