A newspaper reader has won first prize in a national competition and they have a choice as to how they take the prize: Option 1 Take $90,000 per annum indefinitely starting in 3 years' time (and bequeath this right to their children and so on); or Option 2 Take a lump sum of $910,000 in 1 year's time. Assuming a cost of capital of 10%, which would you advise and why?