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A nonprofit that builds housing for the homeless needs your agency s expertise to help recruit more volunteers to help its cause. You assess the
A nonprofit that builds housing for the homeless needs your agencys expertise to help recruit more volunteers to help its cause. You assess the nonprofits website and email campaigns and see that it only posts flyers with minimal wording to potential volunteers. You propose that the nonprofit starts a campaign highlighting current volunteers and applies selfactualization from Maslows hierarchy of needs to the campaign. Why would targeting a potential volunteers sense of selfactualization improve recruitment efforts?
Potential volunteers will want to see stories about themselves on the nonprofits website.
A campaign like this will show that people could fit this type of volunteer work easily in their schedules.
Appealing to someones motivation to have a sense of self purpose and fulfillment through volunteering will have a greater intrinsic impact.
Potential volunteers will see that the nonprofit values its volunteers with this type of campaign.
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