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A nswer the following 6 questions after reading the video backgrounder and watching the PBS video The Merchants of Cool found in Module 1. Give
Answer the following 6 questions after reading thevideo backgrounderand watching the PBS videoThe Merchants of Coolfound in Module 1.
- Give two reasons why corporate America has targeted teenagers.
- To what extent is a typical American teenager exposed to advertisements? Give examples.
- What does "cool hunting" mean?
- How do cool hunters work? How do their techniques relate to what you have learned about marketing?
- According to Douglas Rushkoff, "the paradox of "cool hunting" is that it kills what it finds." Why?
- What does "under-the-radar" marketing mean?
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