A number of innovative companies like Netflix use A/B testing, here are two short videos: https://www.youtube.com/watch?v=WRGW6xHLy3k and https://www.youtube.com/watch?v=-Gy8TnoXZf8 to spark your curiosity.

Look online for a case example from a company that interests you who is using A/B testing in their marketing. Share two insights on their approach or analysis findings from A/B testing and offer two questions in your Original Post including references.