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? _ _ _ _ _ _ _ a p p e a l s h e l p c o n s u m

?_______appealshelpconsumersmakepurchasedecisionsbyofferingfactsinadvertisingmessagesandstrongargumentsbuiltaroundrelevantissues,explainingkeybenefitsofthefirm'sproductsandservices.

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Institutional

Informational

Nichemarketing

Reminder

Emotional

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