2. Graphics/print. Do the graphics used in the advertising depict the product accurately? Is any of the

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2. Graphics/print. Do the graphics used in the advertising depict the product accurately? Is any of the significant information in small print, or is it placed in an unobtrusive spot? If so, does this slant the customer's perception of the product?

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Effective Business Communications

ISBN: 9780070443983

7th Edition

Authors: Herta A Murphy, Herbert W Hildebrandt, Jane P. Thomas

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