a paragraph about Mindchamps' marketing mix situation.

MindChamps: https://www.mindchamps.org/

Marketing Mix Situation Weighting:

What is the marketing mix, why is it used - theory. Overall, describe how their marketing

mix (the 7Ps) provides value (with benefits outweighing the costs).

Product - three (3) levels of a product and product offering (goods, service, experience,

etc.); what needs/wants/demands are fulfilled.

Price - State the pricing strategy used (cost-based, competition-based, value-based etc.);

price ceiling/price floor; elasticity of demand.

Place - physical location(s) where sold/distributed; the distribution channels used; is it

traditional or a VMN? Outline factors in the supply chain that have trade-offs with the

other marketing-mix elements.

Promotion - What is the strategy, message and positioning used? Does it use traditional

communications or an IMC program? What forms/types/methods of promotion are used

(i.e. what IMC mix)?

Process - what are the front-stage and back-stage processes that deliver moments of

truth? High or low level of involvement?

People - staff interactions with customers (inseparability, variability; level of

involvement).

Physical Evidence - tangibility aspects. Positioning and perceptions