A perceptual map is a useful tool to show how consumers evaluate the properties of different products In this example, imagine you are a candy bar manufacturer, and you have identified 5 different candy bars as key competitors. After some initial research, you have learned there are two key dimensions that consumers use to evaluate the characteristics of these candy bars. Check out the perceptual map displayed below. Click the icon to view the characteristics table of the candy bars. Click the icon to view the perceptual map. Click the icon to view the description of characteristics of the perceptual map. According to the perceptual map, which of the following types of candy bars is idea? Which candy bar is the BEST positioned to appeal to this Segment? Which candy bar is positioned the WORST to appeal to this Segment? The candy bars are ideal. 1ACoordinatesBCDEFFGH 2 Segment Salty/SweiChocolate/Peanut Buttery 5. Save 10 11 [(Ctrl)= A perceptual map is a useful tool to show how consumers evaluate the properties of different products In this example, imagine you are a candy bar manufacturer, and you have identified 5 different candy bars as key competitors. After some initial research, you have learned there are two key dimensions that consumers use to evaluate the characteristics of these candy bars. Check out the perceptual map displayed below. Click the icon to view the characteristics table of the candy bars. Click the icon to view the perceptual map. Click the icon to view the description of characteristics of the perceptual map. According to the perceptual map, which of the following types of candy bars is idea? Which candy bar is the BEST positioned to appeal to this Segment? Which candy bar is positioned the WORST to appeal to this Segment? The candy bars are ideal. 1ACoordinatesBCDEFFGH 2 Segment Salty/SweiChocolate/Peanut Buttery 5. Save 10 11 [(Ctrl)=