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A person is considering two options Property A and Property B while purchasing an apartment. The attributes the buyer considers important are listed in the
A person is considering two options Property A and Property B while purchasing an apartment. The attributes the buyer considers important are listed in the table below. Also find the evaluation of the goodness of the attribute and the buyer's belief about the extent the two properties possess the attributes expressed in numerical terms on a scale from 0 to 10 . The buyer is influenced by two social groups of his immediate family and extended circle of relatives. The preference of the two social groups and the buyer's motivation to comply with them are also given in the table in numerical terms on a scale from 0 to 10 . Calculate the following 1. The buyer's attitude score 2. Social normative score A person is considering two options Property A and Property B while purchasing an apartment. The attributes the buyer considers important are listed in the table below. Also find the evaluation of the goodness of the attribute and the buyer's belief about the extent the two properties possess the attributes expressed in numerical terms on a scale from 0 to 10 . The buyer is influenced by two social groups of his immediate family and extended circle of relatives. The preference of the two social groups and the buyer's motivation to comply with them are also given in the table in numerical terms on a scale from 0 to 10 . Calculate the following 1. The buyer's attitude score 2. Social normative score
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