A persona is defined as a fictional character or archetype that exemplifies the way a typical user interacts with a product. Personas are helpful when there is a desire to understand the needs held by a group or class of users. Although the user groups are fictional, they are built to represent actual users. Research is conducted to understand the user group, and the personas are then created based upon knowledge rather than opinion. A number of elicitation techniques can be utilized to conduct this research. Interviews and surveys/questionnaires are two techniques commonly used to elicit this information. The persona is written in narrative form and focuses on providing insight into the goals of the group. This allows the reader to see the story from the point of view of the stakeholder group. Personas help bring the user to life, which in turn makes the needs feel real to those who design and build solutions. (10.43.3.4)Develop a BA Practitioner Persona, based on the ideas of your team. This persona will be used as a baseline for iterative reflection, and enhancement to your BA practice throughout this semester. The recommended steps to do this are as follows:Step 1: Dao researchStep 2: Segment your audienceStep 3: Decide on the layoutStep 4: Set demographic infoStep 5: Describe Persona's backgroundStep 6: Define Persona's goalsStep 7: Define motivations and frustrationsStep 8: Add other ingredients - align to BA CompetenciesStep 9: Creaate your own Persona