A PESTEL Analysis

This video reviews the generation of a PESTEL analysis to evaluate the impact of external factors on an industry.

This activity is important because PESTEL is a framework used to remind us of important areas where trends can influence industry performance. To use PESTEL well, you must address how the trend is likely to shift an underlying dynamic of the industry.

The goal of this activity is to demonstrate your understanding of how industry level trends will impact firms differently due to differences in strategies and resources.