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A pharmacy chain currently purchased from a pharmaceutical manufacturer 100-count bottles of a high-blood pressure medication. Because doctors write 90-day prescriptions, the pharmacy chain asked
A pharmacy chain currently purchased from a pharmaceutical manufacturer 100-count bottles of a high-blood pressure medication. Because doctors write 90-day prescriptions, the pharmacy chain asked the supplier if it could offer the same medicine in a 90-count bottle. This would save dispensing time and the sorting of leftover pills, which cost the pharmacy 30 minutes of lost productivity every day. The supplier is agreeable, because this alternative packaging would involve only a very minor additional cost. According to the material in Chapter 16, this is an example of a ______. Question 8 options: Distributive negotiation Negotiating rationale Value asymmetry Price menu Profitability factor
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