a. Pls answer the following questions to the best of your ability, using language that is precise, detailed and descriptive, and make sure to use examples where necessary.

b. Your response should be in the range of 3-4 sentences maximum. Each response will be scored out of one-hundred, using the rubric seen above.

1. How do companies in global industries pursue competitive advantages?

2. What is the difference between culture and identity, and how do these interrelated concepts impact global marketing strategies?

3. What is customer perception, and why is it important in business marketing?

B: Definitions (/ 400)

From the box of six (6) words/phrases below, pls select four (4). For each of your four words or phrases, compose a definition in your own words, and use the word or phrase in a sentence of your own creation.

European Union Euro-Zone	Balance of payments	Environmental Sensitivity
Conflict resolution	Market research	Direct perception

C: Short Answer / 400)

Please create a response to the question below that is in the range of four (4) to six (6) sentences in length, maximum. Pls make sure to incorporate one Canadian, and one international example. As well, pls make use of one quote from either a secondary or primary source. Your response will be marked out of one-hundred (100).

What is conflict resolution, and why is it of integral importance in the twenty-first century international business landscape?