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A point-of-purchase stimulus is unrelated to a product's packaging is typically auditory in nature can create collaborative consumption can be both a person and an
A point-of-purchase stimulus is unrelated to a product's packaging is typically auditory in nature can create collaborative consumption can be both a person and an object 
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Essentials of Strategic Management
Authors: Martyn R Pitt, Dimitrios Koufopoulos
1st edition
978-1849201872, 1849201870, 978-1260092271
