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A policy relates to the breadth or diversity of product lines, their level of technical sophistication, and the target level of product quality relative to
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policy relates to the breadth or diversity of product lines, their level of technical sophistication, and the target level of product quality relative to competitors.
pricing
promotion
product
distribution
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Quantitative Methods For Business
Authors: Donald Waters
5th Edition
273739476, 978-0273739470
