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a popular fitness club is devising a pricing strategy to maximize its profit. the club offers its services in two distinct consumer segments. each segment
a popular fitness club is devising a pricing strategy to maximize its profit. the club offers its services in two distinct consumer segments. each segment has its own demand function based on the perceived benefits of membership. determine the optimal access fee and price per visit when the fitness club adopts a twopart pricing approach to maximize its profit
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
