A popular local restaurant had developed its own barbeque sauce, and people often requested bottles to take home. The restaurant contacted GPS Marketers to help them market the barbeque sauce to sell in regional grocery stores. The design of the label on each bottle was bold, clear, and simple, with a big BBQ on the front along with the restaurant's logo. Why was this an effective label design? Being clear about what a product is through simple and bold packaging helps a company build a reputation for transparency and openness. Telling customers exactly what they are buying with a clear label and branding reduces confusion and frustration and makes it more likely customers will be repeat buyers. Clearly indicating what a product is and the benefits to be gained from it eliminates any liability the restaurant would have if a customer doesn't like the product. Because customers often return products, it's necessary to package products as clearly as possible so store clerks know where to reshelve them