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A popular Singapore based Department store sells exotic leather handbags imported from Australia. In the spring of each year, the company must decide on the
A popular Singapore based Department store sells exotic leather handbags imported from
Australia. In the spring of each year, the company must decide on the number of each
style of leather handbags to order from their supplier for the upcoming winter season.
For a particular line of such handbags for women, the supplier's price is $ and the
retail selling price is $
The company estimates their expected sales to be such handbags, but with
considerable uncertainty, which their marketing people have expressed as a Normal
distribution with a standard deviation of
Any handbags not sold by the end of winter selling season are sold to a discount store
such as Simply Warehouse at a unit price of $ The supplier in Australia incurs a
shipping cost of $ for each shipment it makes to the department store in Singapore; its
own purchase price from the handbag manufacturer is $ a bag.
a How many handbags should the company order?
marks
b Assuming the Department store decides to order a quantity equal to their expected demand,
what is the resulting profit for them and their supplier?
marks
c To encourage the Department store to place larger orders the Australian supplier proposes
a revenuesharing arrangement, offering a lower wholesale price, but with of sales
revenue to be shared with the supplier, if the customer orders handbags. What
wholesale price should the supplier offer to the customer to ensure its own profit stays the
same as before, assuming the department store's sales remain the same? For this new
wholesale price, what would be the Department store's profit? Would the Department
Store accept this contract at the current level of sales?
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