A possible area of expansion for Sobey's is to sell Easy Meals through non-traditional channels.What does Sobey's need to take into account when choosing their marketing channel? Why?

Sobey's has hired you as the product marketing manager for Easy Meals.You have decided to use co-branding as a branding strategy.Why did you choose this strategy?Describe two possible co-branding opportunities.

Given the stage of Easy Meals in the product lifecycle, what pricing strategy should Sobey's use? What is the pricing tactic outlined in the case?Suggest another pricing tactic Sobey's should use and provide your reasoning.

The case describes the use of an element of the promotional mix for Easy Meals.What is it? Why did Sobey's choose it? Describe one other element they should use.