A potential new (and major) customer asks you to change your terms of sale such that they get a larger discount if they pay in a shorter period of time. As you review your financial function strategy to make this decision, you determine that this would not be a prudent decision for your (to change your terms of sale). How might you arrive at this decision and then how might you communicate it to customer in a way that the customer will understand and still likely decide to do business with you?