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(a) Present the customer benefit package (CBP) of Hilton Singapore with the aid of a sketch. Explain how the CBP provides value to the customers.

(a) Present the customer benefit package (CBP) of Hilton Singapore with the aid of a sketch. Explain how the CBP provides value to the customers. Suggest ways to add more components into the CBP and explain how these components can help to attract customers by giving examples.

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