A pricing strategy is a course of action designed to achieve pricing and marketing objectives. True False Question 17 1 pts Marketers generally view cost+profit mark-up as the minimum price a product can be sold for. True False Question 18 1 pts The way that pricing is used in the marketing mix will influence the determination of the final price. True False Customers are the focal point of all marketing activities. True False Question 2 A target market is a specific group of customers on whom an organization focuses its marketing efforts. True False Question 3 1 pts A marketing plan provides a framework for implementing and controlling marketing activities. True False A pricing strategy is a course of action designed to achieve pricing and marketing objectives. True False Question 17 1 pts Marketers generally view cost+profit mark-up as the minimum price a product can be sold for. True False Question 18 1 pts The way that pricing is used in the marketing mix will influence the determination of the final price. True False Customers are the focal point of all marketing activities. True False Question 2 A target market is a specific group of customers on whom an organization focuses its marketing efforts. True False Question 3 1 pts A marketing plan provides a framework for implementing and controlling marketing activities. True False