A pricing strategy that sets the price at a premium under the assumption that people will pay more for the product because of the product's brand name, media attention, or some other reason that has piqued the interest of the public is known as: Multiple Choice O cost-plus pricing. contribution margin-based pricing. target pricing. prestige pricing.

A pricing strategy that sets the price at a premium under the assumption that people will pay more for the product because of the product's brand name, media attention, or some other reason that has piqued the interest of the public is known as: Muitiple Choice cost-plus pricing contribution margin-based pricing. target pricing. prestige pricing