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A producer currently only sells its products to wholesalers, who then sell to retailers and to customers. If the producer is planning to shift to
A producer currently only sells its products to wholesalers, who then sell to retailers and to customers. If the producer is planning to shift to e-commerce and sells its products directly to customers, this is an example of
Reintermediation.
Vertical integration.
Outsourcing.
Disintermediation.
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