Question
A producer of felt-tip pens has received a forecast of demand of 30,000 pens for the coming month from its marketing department. Fixed costs of
A producer of felt-tip pens has received a forecast of demand of 30,000 pens for the coming month from its marketing department. Fixed costs of $25,000 per month are allocated to the felt-tip opera-tion, and variable costs are 37 cents per pen.
a. What is the monthly breakeven in units if the price is $1.00 each? In revenue? Will the forecast sales be profitable?
b. What price must be charged to earn a monthly profit of $5,000 if the forecast is correct? Is this likely to be happen?
c. What volume is needed at a price of $1.00 to earn a monthly profit of $5,000? Is this likely to happen?
d. What volume is needed at a price of $1.00 to obtain a monthly profit of $.10 per unit? Is this likely to happen?
e. What volume is needed at a price of $1.00 to obtain a monthly revenue of $20,000? Is this likely to happen?
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