Question
A product or a service can follow various possible routes from the producer to the consumer or business customer (Kotler & Armstrong, 2016). Evaluate the
"A product or a service can follow various possible routes from the producer to the consumer or business customer" (Kotler & Armstrong, 2016).
Evaluate the role of marketing channels and discuss channel decisions that must be made in bringing the product, and its ownership, closer to the final buyer.
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
