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A professor is trying to choose between two publishing companies that are competing for the marketing rights to his new book on decision making. Publisher
A professor is trying to choose between two publishing companies that are competing for the marketing rights to his new book on decision making. Publisher A has offered the professor plus per book sold. Publisher B has offered the professor plus per book sold. The professor has estimated that three levels of demand are possible for his book: and with probabilities and respectively. Fill in the payoff table given below where the states of nature and alternative courses of action are given.
Courses of action
Demand
Publisher A
Publisher B
Which publisher would you recommend to the professor?
What is the expected monetary value of choosing this publisher
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