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A project plan is based on research and organizational goals.To seean exemplar project plan, review the Project Plan Example. Use the Project Plan Template and

A project plan is based on research and organizational goals.To seean exemplar project plan, review the Project Plan Example. Use the Project Plan Template and the business needs identified in your Week 3 Balanced Scorecard to: Develop the project objectives. Explain what operational steps will be taken to achieve your stated objectives. Identify the responsible person(s) for eachoperational step. Outline a timeline for each operational step. Justify the choices you made in your project plan in a 525- to 700-word response on the Project Plan Template.

Organization for this assignment: APPLE INC.

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Project Plan Example Below

Project Title: Desert Taco Opportunity

Description: Based on initial feedback from customer surveys, online discussion/social media groups, and SWOT analyses, youve determined that there is an opportunity to increase your organizations customer base through the introduction of desert tacos in your food truck menu.

Project Objectives

Identify the top three potential customer groups for this opportunity and describe their characteristics and preferences.

Operational Step

Responsible Person

Timeline

Review the organizations customer database to determine potential customer groups

Leo (Market Research Manager)

9/30 (1 week)

Identify the top 3 groups to target based on volume, brand loyalty, and location

Betty (Director of Marketing)

10/7 (2 weeks)

Survey customers regarding food preferences and potential menu items

Tom (Customer Service Representative)

10/21 (4 weeks)

Share customer feedback with inventory and operational teams

Betty/Tom

10/28 (5 weeks)

Determine the top 5 locations and times to complete a pilot study with your test market.

Operational Step

Responsible Person

Timeline

Review sales data to determine peak sales opportunities by location

Jim (Director of Sales)

9/30 (1 week)

Identify the top 5 locations in which to conduct the desert taco pilot

Jim

10/7 (2 weeks)

Create marketing collateral and social media communications to promote the desert taco pilot

Oliver (Media Relations Manager)

10/21 (4 weeks)

Provide expected volume and product information for the inventory team

Jim

10/7 (2 weeks)

Estimate the required inventory and supply chain needs necessary to support the desert taco pilot.

Operational Step

Responsible Person

Timeline

Based on expected customer volume, locations, and times, determine the product inventory required to support the pilot.

Louise (Controller)

10/14 (3 weeks)

Source supply companies and obtain product pricing quotes and delivery timelines.

Louise

10/21 (4 weeks)

Determine shipment and storage needs to support the pilot.

Louise and Ben (Operations Manager)

10/21 (4 weeks)

Purchase product for the pilot and arrange transportation to support the desert taco pilot at the various locations.

Louise

10/28 (5 weeks)

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