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(a) Propose a better vision for Starbucks and Justify. [6 marks] (b) Propose a better mission statement for Starbucks. Justify. [6 marks] (c) How does

(a) Propose a better vision for Starbucks and Justify. [6 marks] (b) Propose a better mission statement for Starbucks. Justify. [6 marks] (c) How does the new vision and mission statement achieve the competitive advantage compared to its rival? Justify. [10 marks] (d) Overall conclusion. [3 marks]

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