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a. Provide 2 customer role example in convergent marketing? b. Explain 3 ways convergence impacts on the traditional marketing approaches? c. Provide 3 examples of
a. Provide 2 customer role example in convergent marketing?
b. Explain 3 ways convergence impacts on the traditional marketing approaches?
c. Provide 3 examples of current technologies and distributed services that impact on convergent solutions?
d. What are three examples of situations requiring engagement of technology experts in marketing?
e. List type of experts and business networks appropriate to a convergent marketing solution?
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