A public firm$$s financial ratios can be easily found on any stock quote system. Many stock quote Web sites, such as MSN Money, provide a snapshot of a firm$$s financial health, management effectiveness, and profitability.

For the ratio analysis, identify the liquidity, leverage, profitability, asset management, and price ratios as well as the trading statistics of Microsoft and Google. Compare the ratios to each other and the industry. Draw conclusions based on the findings in the ratio analysis of each firm and the industry.