A public relations manager is trying to convince one of the company’s founders to begin giving speeches and participating in panel discussions about current trends and advances in their industry. The company is a largely unknown startup that is hoping to attract investors. What objective should the PR manager use to convince the founder, and why?

A. Enhancing their reputation; because a company must be led by powerful speakers to be profitable and worth investing in.

B. Building brand awareness; because public speaking can help raise the profile of the company and generate buzz among investors.

C. Portraying responsibility to society; because investors prefer companies that publicly promise to be good corporate citizens.

D. Conveying a commitment to transparency; because investors cannot trust a company whose leaders don’t speak about their personal beliefs in public.