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A publishing company tries to sell more of its product by persuading bookstores to add the book to their summer reading lists. Which type of
A publishing company tries to sell more of its product by persuading bookstores to add the book to their summer reading lists. Which type of strategy does this demonstrate
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Purchasing and Supply Chain Management
Authors: Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
6th edition
1285869680, 978-1305809789, 1305809785, 978-1305833395, 978-1285869681
