Question
A quarterly Holt Winters forecast (i.e., triple exponential smoothing) for the number of downloads (measured in 10,000's) of a popular app results up through Q2-2018
A quarterly Holt Winters forecast (i.e., triple exponential smoothing) for the number of downloads (measured in 10,000's) of a popular app results up through Q2-2018 results in theestimates of Q2-2018 Level=1,000 and Q2-2018 Trend=100.The dynamic estimate of the Q4-2017 and Q4-2016 seasonal parameters are 600 and 800, respectively.What is the forecast (in 10,000's) for Q4-2018 from the perspective of Q2-2018?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
