Question
A questionnaire is the vehicle used to present the questions the researcher desires respondents to answer. Why is the questionnaire at the center of the
A questionnaire is the vehicle used to present the questions the researcher desires respondents to answer. Why is the questionnaire at the center of the research? Why does questionnaire design directly affect the quality of the data collected?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
