Question
A questionnaire is the vehicle used to present the questions the researcher desires respondents to answer. Why is the questionnaire at the center of the
A questionnaire is the vehicle used to present the questions the researcher desires
respondents to answer. Why is the questionnaire at the center of the research? Why does
questionnaire design directly affect the quality of the data collected?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
