Question
A questionnaire survey will be used to collect data from business managers to understand the relationship between marketing capabilities and organizational performance. You are asked
A questionnaire survey will be used to collect data from business managers to understand the relationship between marketing capabilities and organizational performance. You are asked to conduct the following: a. Identifying and developing three demographic questions that are relevant to the above topic; b. Identifying and developing at least three indicators for each of the following five variables and summarizing the constructs/variables and indicators including relevant references using the following template: i. Supply chain agility ii. Marketing orientation iii. New product development iv. Big data analytics capability v. Organizational performance
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