A recent news story reported a shocker from the Centers for Disease Control and Prevention (CDCP): bread is the number-one source of sodium in the average American diet. In fact, most people get twiceas much sodium from bread and rolls as they do from a bag of salty snacks like chips or pretzels.Imagine that you are a marketer for a baking company whose main product lines are bread and rolls. For years, your company has focused on "heart-healthy" as a key claim.

1.Come up with a new strategy and tactics for your firm's Facebook page. Would you continue to emphasize the heart-healthy message? Would you refer to the CDCP study or ignore it?

2.As you review the Facebook site, you note that packaging for your company's bread uses the words "heart-healthy." Would you bring this to the attention of the marketing group responsible for product packaging? Or would you look for a way to obscure the package design online?