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A recent report brought out that Aldi, the German-owned supermarket is committing to drop their prices for some staple products such as free-range eggs, cheese

A recent report brought out that Aldi, the German-owned supermarket is committing to drop their prices for some staple products such as free-range eggs, cheese and mince. This price reduction is going to be as high as 30%. It comes in when people are finding grocery shopping unaffordable given that many have lost their jobs or work reduced hours. The CEO of the Retail Doctor Group Brian Walker believes that this 'Good Different' strategy of Aldi would position it as a challenger brand in Australia.. Will the price reduction by Aldi alter the demand and supply patterns? Use diagrams to support your answer.

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