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A reflection essay is required about the article A Social Networks Approach to Viral Advertising: The Role of Primary, Contextual, and Low Influencers By Itai

A reflection essay is required about the article "A Social Networks Approach to Viral Advertising: The Role of Primary, Contextual, and Low Influencers" By Itai Himelboim and Guy J. Golan and **the article** "What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence" By Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai, and Yanwei Zhang (Approx. 800 wor ds)

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