A Reflective Summary on the Electronic Market Hypothesis please prepare a one-page summary focused on how Malone and his colleagues (1987) utilized the transaction cost approach to arrive at the electronic market prediction. Your summary should include:

Summary Paragraphs: In two to three paragraphs, concisely summarize Malone et al.'s approach to reaching the electronic market prediction. 

Explain how they employed the transaction cost approach in their study and the conclusions they reached.

 

Reflection Paragraph: In the final paragraph, provide a personal reflection on their prediction. Do you agree or disagree with their conclusions?