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a regional grocery chain, recognized a growing trend among consumers towards organic and locally sourced food. To stay competitive, the company decided to shift its
a regional grocery chain, recognized a growing trend among consumers towards organic and locally sourced food. To stay competitive, the company decided to shift its product lineup to include a higher proportion of these products. The change targeted not only the procurement department but also the marketing team and store layouts. FreshTable needed to address several contingencies to ensure a smooth transition to the new product focus. Based on the case above, list and explain the issues FreshTable Groceries need to address to operate effectively
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