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A rep sells enterprise software. He's talking on the phone to a prospect who's ready to buy from a competitor. He wants to convince her
A rep sells enterprise software. He's talking on the phone to a prospect who's ready to buy from a competitor. He wants to convince her to delay the purchase in order to introduce his own product.
What should the rep do first?
Ask her what she likes about the competitor's software
Offer her a sizeable discount on his product
Thank her for her time and hang up
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