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A repertoire is: a.The different brands that a consumer buys within a product category b.When a consumer purchases the same category, or the same brand
A repertoire is:
a.The different brands that a consumer buys within a product category
b.When a consumer purchases the same category, or the same brand twice in a row
c.The propensity for buyers to be loyal to several brands within a category
d.A grouping of all brands that are selling the same product or providing the same service
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