a report detailing the success of your marketing strategy and marketing plans, based on the

evaluation you have carried out. This report must be presented to the relevant internal stakeholders in

your organisation in Part C so that you can collaboratively identify success of the marketing as well as areas

for improvement.

Your report must detail:

Why the research was conducted

How the research was conducted (Internal and External Environment)

How the information from the research was analysed

Which key aspects informed the development of your marketing strategy

An overview of the marketing strategy

Details and components of the marketing plan including implementation strategies

The monitoring and evaluation procedures used for the marketing activities