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A reputable marketing company is conducting a survey to decide what type of movies to play at a particular theatre. They are trying to accurately
A reputable marketing company is conducting a survey to decide what type of movies to play at a particular theatre. They are trying to accurately represent their entire target audience of 25 50 year old men and women across Canada. To do this, they send reps to three shopping malls in Toronto where movie theatres are situated and simply ask all adults entering the mall where theatre is situated and ask them what movie they are attending. This data is then categorized by genre (type of movie). a. What population is being represented by this survey? (1 mark} b. What is one type of sampling technique being used in the survey? (1 mark] c. Describe two ways that this survey might be biased. {2 marks)
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