Question
A researcher at a marketing firm examines whether the age of a consumer matters when buying athletic clothing. Her initial feeling is that Brand A
A researcher at a marketing firm examines whether the age of a consumer matters when buying athletic clothing. Her initial feeling is that Brand A attracts a younger customer, whereas the more established companies (Brands B and C) draw an older clientele. For 600 recent purchases of athletic clothing, she collects data on a customer's age (Age equals 1 if the customer is under 35, 0 otherwise) and the brand name of the athletic clothing (A, B, or C). A portion of the data is shown in the accompanying table.
PurchaseAgeBrand11A21C6000B
Click here for the Excel Data File
a-1.Construct a contingency table that cross-classifies the data by Age and Brand. Provide the frequencies in the accompanying table.
a-2.How many of the purchases were for Brand A?
a-3.How many of the purchases were from customers under 35 years old?
b-1.Given that the customer was younger than 35 years old, what is the likelihood that the customer purchased Brand A?(Report the proportion rounded to 2 decimal places.)
b-2.Given that the customer was younger than 35 years old, what is the likelihood that the customer purchased Brand B?(Report the proportion rounded to 2 decimal places.)
b-3.Given that the customer was younger than 35 years old, what is the likelihood that the customer purchased Brand C?(Report the proportion rounded to 2 decimal places.)
c.The figure below shows the stacked column chart for the data.
Which of the following statements isleastaccurate?
multiple choice
- Brand A had the most purchases.
- Of those who purchased Brand A, those younger than 35 years old made a majority of the purchases.
- Of those who purchased Brand B, those at least 35 years old made a majority of the purchases.
- Brand C had the least purchases.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
![blur-text-image](https://dsd5zvtm8ll6.cloudfront.net/includes/images/document_product_info/blur-text-image.webp)
Get Instant Access with AI-Powered Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
![blur-text-image](https://dsd5zvtm8ll6.cloudfront.net/includes/images/document_product_info/blur-subtext-image.webp)
Step: 3
![blur-text-image](https://dsd5zvtm8ll6.cloudfront.net/includes/images/document_product_info/blur-subtext-image.webp)
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started