A researcher develops hypotheses that suggest that consumers prefer ads more when they (1) are truthful, (2) creative, and (3) present relevant information. However, he founds a difference between men and women in their level of preference of the ad.

Define the research statement of this small scenario (Management decision problem, general research problem and 3 components)

Which variables are the independent and dependent variables?

Develop the null, and directional hypotheses related to these relationships.