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A researcher is interested in whether customer loyalty (measured on a 5-point Likert scale) of people with a bonus card differs from loyalty of people
A researcher is interested in whether customer loyalty (measured on a 5-point Likert scale) of people with a bonus card differs from loyalty of people without a bonus card. To test this he can make use of:
ANOVA
A paired-samples t-test.
A Chi-square test.
An independent samples t-test.
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